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-- Chief Financial Policeman And also simply to build on it, David, we're around an 80% share today with four SKUs out there. It's around 3% to 4% of industry share (curved canopy). And we're having out of supplies today. So we don't really know what the potential is yet. What we do understand is that we're scaling up production actually quickly.
So we understand that we can double, perhaps triple that based on demand without jeopardizing top quality. So we're pushing it as long as we can. We have actually obtained extremely eye-catching price points out in the market. As well as currently it's simply a circulation and fulfillment video game.-- Chief Executive Officer As well as incidentally, we're refrained from doing, right? So we have even more drinks pertaining to market, as well as our development group is working like around the clock to recognize what is the following variation, what is the next-generation of our beverages item to ensure that we remain to stay in advance?-- Canaccord Genuity-- Expert That's all extremely practical.
As well as has the federal government come back at all with potentially changing the equivalence grams that are in these drinks? Because I would presume that you can not truly begin marketing 2 or fours of these points up until that gets amended.-- President Yeah. Look, I think there is some assistance of it, specifically in the rural organizations that sell the product.
-- Principal Financial Police officer We're working on it. Yeah.-- Canaccord Genuity-- Expert Many Thanks. Your next question originates from John Chu from Desjardins Capital Markets. Please proceed.-- Desjardins Capital Markets-- Analyst Hi. Good early morning. I simply intended to follow-up on the comment made earlier regarding web earnings gradually enhancing in the Canadian Rec market with more shop openings. So sort of assumed it would have been possibly a little bit much more accelerated growth in the coming quarters and simply much more steady. Can you talk about just how you might see all those factors entering into area in the next number of quarters?-- Principal Financial Policeman Yeah, John. So look, what we've been pleasantly stunned by is stores proceeding to open even throughout a pandemic as well as our latest quote is that by the end of schedule year, we could be in excess of 1,200 shops throughout Canada.
As we dial in our supply chain as well as proceed to perform in regards to PO satisfaction, as we continue to do in terms of Marijuana 2.0 execution, more drinks, more delicious chocolates, even more vape out in the market - exterior window awnings. As we remain to settle our worth offerings and as we proceed to enhance top quality across the board, we see a great deal of tailwind heading into the following six to nine pop up sun shelter canada months.
And we understand that there's potentially some remedies coming the following 6 to nine months. large outdoor canopy. Yet in the meantime, this has been a rather excellent defensive play. Customers are still spending on cannabis. As well as with even more shops coming, we assume that's mosting likely to remain to open the marketplace.
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So all indicators benefit Q2. And equilibrium of the year is really just mosting likely to be a function of those shops remaining to open up. Your following concern originates from Doug Miehm from RBC Resources Markets. Please go on.-- RBC Capital Markets-- Expert Many thanks extremely much, and also good early morning.
Look, I'll take a stab at this. And David, you can jump in. So two points. On market share, we are seeing enhancements in market share. Fairly generally I would certainly say we hit a trough in the April, May time framework. And as we check out current trends on share throughout the districts that we can really calculate market share for, we do see an uptick throughout Canada in regards to Ontario, Quebec, Alberta, DC, and we're certain that that uptick is going to continue for all the reasons I mentioned at the last inquiry.
We've taken the actions of getting our supply chain in balance. As well as we know that in the brief run, that could impair our gross margin performance as we experience reduced use levels. And we additionally recognize several of our competitors are taking a various course which is still remaining to run at high application degrees, however generating possibly 3 or 4 times their sales each quarter in their harvest which puts all that on their annual report, and that's mosting likely to come back at some point In terms of excess.
We understand that we've Recommended Reading got continued opportunity to proceed to improve our margins. As well as we think the priority right now is to maintain a well balanced supply chain versus just filling facilities to maintain advice our economic climates of scale going. So that's the course that we're taking. And again, we continue to think that the following 6 to 9 months for this industry are mosting likely to be extremely positive in regards to store counts.
This ends the question-and-answer section of the phone call. And I would now like to turn it back to Mr. Klein for last comments.-- Chief Executive Officer Yeah. Thank you once more for joining us. We look onward to sharing additional progress in the coming months. In the meanwhile, I really hope all of you will attempt our remarkable items, visit our Tokyo Smoke and also Tweed stores, explore our shopcanopy.com website.